AlphaGraphics

AlphaGraphics has been around since 1970 and is the industry leader in providing printing, marketing, signage, and graphic design to small- and medium-sized businesses in the local community. Our goal is to be the “one-stop” solution to our clients, providing conceptual ideas and campaigns to help our clients grow their businesses through a wide variety of revenue streams that encompass technology, print, and message distribution.

Our model is B2B, very consultative, and a great fit for professionals seeking a rewarding and meaningful business ownership opportunity. Our Centers have a distinct unique selling proposition and approach to clients as compared to industry peers. We provide more “value adds” to the relationship. The results and scalability of this are clear as over 33% of our single center owners have sales over $1 million. This is accomplished by combining a personalized approach with a technology-driven solution.

AlphaGraphics has remained focused on technology and provides franchisees with the very best solutions for e-commerce, multi-touch marketing solutions, and the ability to help clients implement these proven programs. Multi-touch programs might include social media, webpages, landing pages, targeted direct mail campaigns, online marketing, analytics and tracking, and dimensional marketing – all provided by the AlphaGraphics center.

Day in the life of the franchisee:

The AlphaGraphics model requires the full-time engagement of the Owner or the owner may employ a full-time Certified Manager who has completed all of the Owner Training. The role of the AlphaGraphics Owner is to be the “face” of the business. In other words, be willing to establish high levels of engagement with clients and key decision-makers in the community, and service, business and charitable organizations to effectively network with other business owners and professionals. The Owner must also set the strategic direction of the business and “work on the business and not in the business.” Owners must also serve in the role of Sales Manager and direct the efforts and processes of their staff outside salespeople. Most Owners manage an initial staff of three, which can ultimately grow to 20+. Owners typically are also responsible for keeping abreast of marketing trends, new technologies, equipment, and production processes by engaging in continuing education, both with the Franchisor and industry associations.