Best Choice Roofing

Welcome to Best Choice Roofing (BCR), the leading roofing franchise that brings exceptional value and innovative solutions to the market. Founded in 2009 by Wayne Holloway, BCR has achieved remarkable success, completing over 70,000 roofing projects across the United States. With a strong foundation and steady growth, we have become one of the largest roofing contractors in the nation, boasting more than 50 locations in 24 states.

As an Owens Corning Platinum Preferred Contractor since 2011, BCR stands out as a top 1% Performer and has been honored with the prestigious National Volume Award on seven occasions. We take immense pride in our customer-first approach, prioritizing the success of our people, and providing homeowners with high-quality products and services to protect their cherished homes.

At Best Choice Roofing, our main focus is to assist communities affected by weather-related damages, even if homeowners are unaware of the extent of the damage. Through thorough inspections and consultations, we guide homeowners in making informed decisions to safeguard their homes. Our process often involves working with their insurance companies, ensuring that repairs or replacements are covered at the cost of their deductible, restoring their homes to pre-storm conditions.

Unlike other roofing companies, Best Choice Roofing is deeply rooted in the communities we serve. We establish long-term leases, hire local employees and roofing crews, and remain committed to providing ongoing support and service, long after the job is done. With BCR, you can be confident that we’ll be there to support homeowners even after the storm has passed.

Our franchise model is built for success, focusing on scalable sales strategies at minimal costs to the customer, coupled with low overhead and subcontracted roofing crews. We provide a proven sales program supported by franchisor service solutions, including the BCR 101 Sales Training program, a clear path to reach revenue goals, and a national call center to streamline operations.

Day in the life of the franchisee
Continuously recruit and train
Drive sales and marketing
Manage operations and sales performance
Conduct sales meetings
Increase revenue


To be successful, the Franchisees should devote themselves to the Best Choice Roofing business. This is not a hobby or sideline opportunity. Finding and developing a General Manager and Office Administrator is necessary to become a semi-absentee owner. It may take full time attention for the first year or two, even though we have many examples of franchisees operating in an Executive fashion from day one.